ISCA Website Redesign
Design aspects and content for homepage and event pages of
International Swim Coaches Association
Through ISCA's mission to educate and unite the global swim coach
community, the main task in the redesign of the website was to make
valubale coaching resources more accessible, as well as advertise
ISCA's meets and workshops more broadly. We aimed to streamline
registration processes by condensing steps and conveying necessary
information in concise ways, and advertising ISCA's socials for
swimmers, coaches and parents to easily access.
We started off by establishing a brand wide font and company colors
to create a cohesive and consistent appearance. This allowed for a
more minimalistic look with fewer, but highly contrasting colors. We
established a sans serif typeface, Hanken Grotesk, to be the main font
used to create a clean look that conveys a smart, bold brand. These
new colors and fonts created the base of the website redesign and were
implemented into the logo.
We then focused in on three main goals within the website: we wanted
to streamline the navigation for accessibility purposes, prioritize
advertizing events and workshops, and increase visability of their
socials and subscriptions.
Navigation
Header
Focusing on demonstrating the range of services and resources
through strategic groupings of categories Using contrasting
branding colors to emphasize selections
Footer
Extended layout out the header, emphasizing a communication
point and ISCA's main brand offerings
Advertising Events
Landing Page
A carosel exhibiting ISCA's upcoming events, using AI to
create backgrounds for premade logos. Initial section seen by
site visitors, showcasing the events in an intriguing and
dynamic way
Testimonials
Using a clean linear layout to display company testimonials,
enhancing credibility and user engagement
Bar of Events
Using bright contrasting colors and shadows to assist an
intruiging display of ISCA's upcoming events, and a hovering
zoom feature for interactive engagement
Navigation
Pop up
A dynamic feature that draws the attention of the user towards
ISCA'S newsletter, giving them the oppurtunity to sign
up
Email and Youtube Subscription
Accessibility to ISCA's newsletter and Youtube channel, both
offering one-click subscription models
Avalible Services
Easy clickable access to ISCA's services, with a hover zoom
feature for interactive engagement
Instagram Feed
A live display of ISCA's instagram feed, that also allows
access to the instagram account directly
Join Membership
A short blurb on the perks of joining ISCA's membership and an
image of current members, as well as quick accessibility to
find out more
